Erik Russell is an international best-selling author, award-winning salesperson, and business growth consultant. His membership sales method has generated multiple millions of dollars in membership sales all over the world. 

In 2015 he published his first book outlining his "no pressure, no convincing" process for membership sales called 'The Art of Selling Memberships'. The book reached #1 across multiple Amazon sales categories in the United States, Australia, and Germany. This secured him the number 86 spot on the top 100 best-selling authors in Business & Money.

'The Art of Selling Memberships' continues to be a best-seller to this day and has made Erik a sought after sales trainer for the fitness industry. His customers, clients, and students include thousands of independent owners and salespeople, fitness marketing gurus, and some of the biggest brands in the fitness industry, including four of the top five clubs on Club Industry's Top 100 Clubs list.

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