Straight Talk About Franchising

Your Resource for Choosing and Operating a Franchise Business

We are dedicated to expanding your knowledge about the franchise industry and helping you find the perfect franchise opportunity for your lifestyle. Our mission is to help people fully understand the franchise industry and all aspects of franchise ownership.

Tom Scarda offers a free, 30-minute phone call to answer your questions about franchising. No obligation! Why not talk to someone who's been there and done it!

We are always looking for new partners to help our listeners take their businesses to the next level. Take a look at our sponsorship opportunities and let us know if you think your company could be the right fit!

At the Franchise Academy, we are very committed to giving back. We created TFA Cares that strives to help children, animals, and veterans. Donate today!


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A 30-Second message about the Franchise Academy



Franchising 101: Report and Guidebook

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The Magic of Choosing Uncertainty How to Manage Change, Embrace Fear and Live a Fulfilled Life

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The Road to Franchise Freedom Avoiding Common Traps of Franchise Review

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Franchise Savvy
Six Strategies Pros Use to Pick Top Performing Franchises


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The Franchise Academy Podcast began as a terrestrial radio show on Long Island in January of 2017. It aired every Tuesday on LI News Radio (103.9 - FM). Broadcasting LIVE from Islip’s MacArthur Airport, the station continues to bring news, traffic and weather to their east end listeners.

In 2018 The Franchise Academy show became exclusively a Podcast. Keeping  with the spirit of the show, the host, Tom Scarda, CFE, brings the best of franchising and small business to listeners. In keeping with the mission of the show, listeners hear about best practices of running a franchise, how to go about picking a great franchise to invest in and how to turn your existing business into a franchise.

Guests on the show range from executive level franchise staff to franchise owners to franchise attorneys and any business that brings value to franchise and small business owners.

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Tom is the author of three books: the #1 bestseller Franchise Savvy: 6 Strategies Pros Use to Pick a Top Performing Franchise, The Road to Franchise Freedom and The Magic of Choosing Uncertainty. A self-made small business expert and Certified Franchise Expert (CFE), Tom has owned and operated both franchised and non-franchised businesses.

Tom was the top revenue producer and franchisee of the year in one concept and failed miserably in second franchise concept. The lessons he learned from failure is what makes him such an expert. Named one of the top 50 business leaders on Long Island, Tom has helped over 1500 people figure out if franchising is for them since 2005. He’s been featured in dozens of magazines and newspapers and is a sought-after radio and TV guest.

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Named one of the top 50 business leaders on Long Island by Long Island Business News, Tom lives with his wife Gina and two dogs, and is the proud father of two grown children. 

He enjoys flying airplanes in his spare time. Tom’s mantra is “There are no wrong turns, just different experiences.” Tom believes that everyone has a passion sleeping within his or her soul.

Tom’s mission is to help people harvest their own passion for the betterment of the world. He inspires people to surf on the edge of their comfort zone and choose uncertainty over unhappiness. Tom has helped over 1500 people figure out if franchising is for them since 2005.