Scott Greenberg - Author of The Wealthy Franchisee

Scott Greenberg helps companies and franchise brands boost unit-level performance. For more than two decades he’s worked full-time as a speaker, consultant, and coach, giving presentations in all 50 states and throughout the world with franchise clients that include McDonald’s, Great Clips, Anytime Fitness, Wyndham Hotel Group, RE/MAX, Smoothie King and countless other emerging, mid-sized and large franchise organizations.

For ten years Scott was a multi-unit franchisee with Edible Arrangements. In addition to building a top-ranked flagship location in Los Angeles, Scott acquired a second struggling location and made it profitable within the first year. His operation won the Edible Arrangements “Best Customer Service” and “Manager of the Year” awards out of more than 1000 locations worldwide.

Scott sold his enterprise in 2015 and today focuses full-time on speaking, coaching, and writing for the franchise industry. Scott is the author of the book The Wealthy Franchisee.

Franchise ResourcesTom ScardaNovember 24, 2020franchise best practices

Jeff Shafritz - Owner of Franchise Guidance reveals secrets of choosing the right franchise

Throughout Jeff’s 25+ year career in franchising, he has helped hundreds of individuals realize their dream of business ownership. He began his career in franchising directly out of college in 1992 as a franchise sales assistant and after several years and promotions, he ended his career there as the Director of Franchise Development for the Americas. Jeff was recruited away from The Athlete’s Foot in 2001 to lead the franchise development efforts of a publicly-traded company that had decided to continue to expand through franchising. This gave Mr. Shafritz a unique opportunity to help develop a franchise system from the ground floor taking part in all aspects of building the division. For the past 18 years, Jeff has been a franchise consultant with FranChoice helping individuals find opportunities that match their goals, skills, and investment criteria.

Franchise ResourcesTom ScardaOctober 16, 2020Jeff Shafritz, Tom Scarda, Franchise Consultant

Kim Daly - The DalyCoach.com Franchise Expert

Kim Daly is one of America’s Top Franchise Consultants who has helped

thousands of people explore franchise opportunities. For more than 20 years, she has

traveled the country as a keynote speaker and business break out leader and has

hosted her own live events educating, motivating and inspiring Americans to the

dream of small business ownership through the proven systems of a franchise.

Franchise ResourcesTom ScardaOctober 4, 2020Kim Daly, FranChoice, Franchise opportunites, Tom Scarda

Evan Knox - Caffeine Marketing - Technology and Business

Evan is the Founder of Caffeine Marketing and small business investor. Caffeine Marketing makes profitable marketing easy for small companies.

Franchise ResourcesTom ScardaSeptember 2, 2020digital marketing, Evan Knox, caffeine Marketing

Matt "The Franchise Guy" Stevens

Matt entered the franchise industry in 1988 and has experienced diverse and formidable achievements as a franchisee, company executive and general manager, brand developer, trainer and teacher, consultant, and matchmaker. Coast to coast, Matt’s helped hundreds of people identify, evaluate, and succeed in the right businesses for them, and will show you how you can leverage your existing interests, skills, and abilities to achieve your goals and live your priorities. Matt also co-authored the book with Tom Scarda, The Road to Franchise Freedom.

Melissa Lewis, The Franchisologist - Pilot Episode

Since 2004, Mel’s straight-forward attitude and intuitive entrepreneurial spirit have been instrumental in success stories of thousands of people.

Melissa started her career in franchising as an employee at a small juice franchise. One of only five in the company, Melissa needed to wear many different hats for the business. Over a few years, Melissa helped push the company to a growth rate of over 1,000%. Her unique abilities and diverse experience were quickly recognized by a leader in the industry. After this, Melissa found a passion for helping people realize their dream of business ownership.

Tom ScardaJuly 29, 2020FranChoice, Franchise Consultant

Special Interview with Kari Schwear, Founder of Gray Tonic and Question the Drink

Kari is a perpetual life-learner, a 7x career-path conqueror, speaker, author, coach, mom, and a happy wife to a super cool guy.

I’m also a former gray area drinker that used alcohol as a coping mechanism.

My drinking career took off when I was in the Food & Beverage industry as a server, bartender, and later as an F&B Manager. I loved all things wine! The more expensive, the better. I became obsessed with wine, but soon the wine was obsessing me. What started off with just one glass, my nightly ritual turned into three glasses or more every night. And let’s be real, shall we? Some of my pours were closer to 8 or 9 oz*, depending on the size of the glass. Can you relate?

(*standard serving size is 5 oz of wine)

Franchise ResourcesTom ScardaJuly 3, 2020GrayTonic, Question the Drink, Kari Schwear

Gary Occhiogrosso - Restaurant Franchises Post Covid-19

Gary Occhiogrosso is the Managing Partner of Franchise Growth Solutions, which is a national franchise development and sales firm. Their “Coach, Mentor & Grow Program” focuses on helping Franchisors with their franchise development, strategic planning, selling franchises and guiding franchisors in raising growth capital. Gary was selected as “Top 25 Fast Casual Restaurant Executive in the USA” by Fast Casual Magazine. In addition, is an adjunct instructor at NYU on the topics of Concept & Business Development as well as Franchising & Entrepreneurship. He is also the host of the “Small Business & Franchise Show” broadcast in New York City and is a contributing writer for Forbes on the topic of Franchising.

Rebecca Monet - Zorakle Profiles

Rebecca Monet is the inventor of the meta-analysis methodology used in Zorakle’s SpotOn! Profile and SpotOn! Eclipse Reports which categorically compare prospective franchisees to a franchise system’s top performers. This meta-analysis approach provides insights no singular profile, survey, algorithm or assessment can, and has changed the way in which franchise companies recruit and select franchisees.

Angela Cote - In Franchising Since Childhood

Angela helps franchisors optimize relationships with franchisees, resulting in higher profitability and improved franchise company growth. Her expertise comes from having grown up immersed in the franchise company her family founded, M&M Food Market, which she helped grow to almost 500 locations, as well as 18 years as a multi-unit franchisee.

Tom ScardaJune 3, 2020

Pandemic Depression - how to avoid going into a downward spiral

Frank King, The Mental Health Comedian, and Suicide Prevention Speaker works with teams to develop effective social isolation strategies for their teams. Listeners learn how to recognize warning signs associated with isolation and understand how to start a conversation on reducing physical distance while staying connected. By listening to this episode, you have the opportunity to make a difference in the lives of both team members and their families.

As a former writer for the Tonight Show for 20 years and a fulltime speaker and comedian for 34, Frank knows how to infuse humor into his content and uses his personal experiences to highlight the importance of maintaining your mental health in troubled times. Frank illustrates how holistic self-care practices can reduce harm, and facilitate a healthier, more productive, and profitable sheltering-in-place situation. Listeners will gain an understanding of the mental health challenges during social distancing, how to reduce stress, how to maintain a positive and profitable workplace culture, how to reduce stress and promote both team and management well being.

Franchise ResourcesTom ScardaApril 16, 2020Depression, pandemic, Covid-19, coronavirus

Julie Ann Sullivan - Communicating During Pandemic Times

Julie Ann Sullivan’s diverse background gives her a unique perspective as a business culture expert. She earned a BA in Psychology and an MBA in Accounting, earning the designation of CPA. Julie Ann is an international best-selling author and her current book is titled, Catalysts of Culture – How Visionary Leaders Activate the Employee Experience. It is based on what she has learned from her experience and vast research including hosting the Businesses that Care podcast. Julie Ann is also a Certified Laughter Leader and Trainer. When she is not speaking, training, podcasting or coaching, she lives in Pittsburgh with her Wonder Dog, Joy.

Navigating Change and Franchising (Pandemic Edition)

Is everything going to be okay?

Tom ScardaMarch 26, 2020

Working With Your Spouse - Quarantined Edition

Tom and Gina Scarda chat with veteran business owners, Dennis and Trisha Stetzel. The Stetsel’s own Focal Point Business coaching together and Trisha also own Fetch! Pet Care.

In this episode, we talk about working with your spouse as a partner and how to overcome seen and unforeseen challenges that come up between married couples in business.

Even if you don’t have a business but you’re now home with your spouse because of Covid-19, Coronavirus, there are some good nuggets to help with the situation you find yourself in now.

Tom ScardaMarch 25, 2020

Franchising: Steps to Take in a Crisis - Dave Keil, President, Franworth

Dave Keil is President and COO of Franworth, a growth equity firm that partners with and accelerates the growth of emerging franchise brands. Most recently, Keil was CEO of The Lash Lounge, a Franworth brand that offers eyelash extensions and other beauty services, in locally-owned, luxurious salons. Keil led the national expansion of the organization - from 19 units, to 100 franchised salons opened.

Franchise OpportunitiesTom ScardaMarch 22, 2020coronavirus, Covid-19, franchising

How to sell memberships - Erik Russell

Erik Russell is an international best-selling author, award-winning salesperson, and business growth consultant. His membership sales method has generated multiple millions of dollars in membership sales all over the world.

In 2015 he published his first book outlining his "no pressure, no convincing" process for membership sales called 'The Art of Selling Memberships'. The book reached #1 across multiple Amazon sales categories in the United States, Australia, and Germany. This secured him the number 86 spot on the top 100 best-selling authors in Business & Money.

'The Art of Selling Memberships' continues to be a best-seller to this day and has made Erik a sought after sales trainer for the fitness industry. His customers, clients, and students include thousands of independent owners and salespeople, fitness marketing gurus, and some of the biggest brands in the fitness industry, including four of the top five clubs on Club Industry's Top 100 Clubs list.

Erik J. Olson - Lessons in Digital Media

Erik J. Olson is the Founder & CEO of Array Digital - a digital marketing agency in Virginia. He’s the host of the Journey to $100 Million, a daily podcast and Amazon flash briefing, as well as the host of Marketers Anonymous, a monthly marketing meetup. Erik speaks often on the topics of entrepreneurialism, building freelance businesses, and digital marketing. Find Erik online at iamerikjolson.com.

Franchise ResourcesTom ScardaFebruary 21, 2020digital media, digital marketing

Christy Wilson Delk

After 17 years in corporate sales and distribution, Christy Wilson Delk decided to risk it all. In 1996, she sold her house and cashed out her 401(k) for the down payment she needed to buy and build a Kids ‘R’ Kids Academy franchise in Orlando, Florida. Over the next 15 years, Christy expanded twice and grew her business into one of the largest franchises in her industry before her multi- million dollar exit in 2012.

Now, as a college professor and a sought after franchise industry expert, Christy has turned her focus to helping franchisees realize greater professional rewards by complimenting existing franchisor systems and processes with her 4 Pillars Approach.

Christy uses her cumulative business experience, her franchise expertise, and her book, Adventures in Franchise Ownership: 4 Pillars to Strengthen, Protect and Grow Your Business, to teach others how to implement their own 4 Pillars Approach and lead them to higher performance and success through consultations, workshops, and speaking engagements.

Franchise ResourcesTom ScardaFebruary 14, 2020franchise best practices

Tana Hutchinson - Franchise Consultant

As a national FranChoice consultant since 2004, Tana Hutchinson’s skillsets in franchising and business analysis provide her clients with a dynamic power-punch combination. Tana walks you through an extensive investigation of franchise opportunities while adding energy and fun to your business search. Her warm approach and comprehensive knowledge of franchising puts you immediately at ease and quickly on the path to education in business ownership.

Tana’s diverse business experience in corporate America includes companies specializing in defense intelligence contracting, information systems, executive recruiting, and construction equipment rental. It was in the midst of her experience in this last industry, while working as a business analyst for NationsRent (now Sunbelt Rentals), that she was first introduced to franchising and became an active member of the International Franchise Association.

Franchise Insurance Policies - Tim Feddersen, Gaspar Insurance

Since 2008, Gaspar Insurance Services has been a full service insurance agency with clients nationwide. CEO and founder Tim Gaspar is passionate about helping people and providing a much needed service to their clients. INK Magazine named Gaspar 6th fastest growing insurance agency in California. In this episode, director of franchise relations, TIm Feddersen, reveals the underbelly of business and how Gaspar can protect your investment at every turn. This is a really insightful interview for both Franchisees and Franchisors.

Franchise ResourcesTom ScardaJanuary 4, 2020franchise information, franchise insurance